Benedikt Kaemmerer
Senior UI & UX Designer

Mydays Website

UX Research and Conversion Rate Optimization

Research and CRO at Mydays

At Mydays, one of my responsibilities was to improve the overall conversion rate of the mobile and desktop e-commerce website. My main goal was to improve the overall user experience and create a more enjoyable shopping experience for the customers.

  • Quantitative and qualitative user and UX research
  • Continuous analysis of all relevant KPIs with Google Analytics and Webtrekk
  • Conducting A/B and multivariate tests with Optimizely
  • Documentation and interpretation of test results and derivation of recommendations for action
  • Implementation of prototypes for further testing of relevant UX improvements